Endemol, one of the largest independent production companies in Britain, has selected Wavetrend, the world leader in active RFID, to install technology to track housemates in the 2009 Celebrity Big Brother series (which started on 2nd January).
The tracking system will enable the show’s producers to monitor the movements and habits of the housemates. They will be able to analyse where in the house the celebrities spend most of their time, and which housemates they are in close proximity with over the course of their stay in the house. The programme psychologists will also be able to interpret the behaviour, and housemates voted off may be questioned on their movements in the Big Brother house with information derived from Wavetrend’s RFID system.

Cambridge, UK, 5 January 2009 – ip.access (www.ipaccess.com), the multi-award winning developer of picocell and femtocell solutions, has been named the number one picocell vendor in an independent study by leading technology analysts ABI Research.

Picocells are small cellular base stations used to extend mobile coverage to indoor areas where outdoor signals do not reach, such as offices, shops, aircraft cabins and ships, or to add network capacity in areas with very dense phone usage. ip.access’ nanoGSM® is the world’s most deployed picocell solution, providing GSM, GPRS and EDGE coverage and capacity for more than 35 operators across the globe.